SEO Client Vs Web Design Client

“The anatomy of a horrible web design client” I came across this interesting infographic published at Search Engine Journal. Most of the points mentioned about the website design clients are true. Let me share the infographic first and then let me present my comparison of this with the SEO clients that we have.

While I agree with all the facts mentioned above, I can say that it is not entirely the mistake of the client. 95% of this is caused by the service provider itself. Remember that no client is “horrible” if the initial approach and planning by the service provider is perfect. Let’s find out more about that later on in this post. When it comes to an SEO client many of them would expect thousands of visitors to their website in a short span. According to them, their website is the best and so, with a little Offpage SEO, the visitors should be flowing in. If the increase in number of visitors is small, then the SEO service provider is not doing it right. Here is how the SEO clients will talk

• I have a great website that does have a warm welcome online. Now I need to increase by visitors to a few thousands over the next few months. Gimme a best SEO package deal for it
• Give me an estimated time on when I would start getting a flow of traffic. Let’s create estimated timelines to gain 1000 visitors and so on.
• The project is in progress of almost 3 weeks and I’ve got only around 50 new visitors. If this is situation, how are you going to achieve 1k visitors in 3 months?
• And when it comes to the pricing of custom SEO packages, this is a common talk “Give me a best quote because my partner is tight about the budget and I need him to approve the package to offer you the job”

The main difference between a website design and SEO client
As per the infographic, about 50% of the web design clients do not know what they actually want, which is true. However, in the case of an SEO client, almost everyone knows what they want:

• 35% of them need increased visitors to the website (increase in 1000s)
• 45% of them need huge increase in online sales
• 20% of them need to rank in the first 3 places of search results for all competitive keywords related to their niche 

According to the SEO clients, all these can be achieved with ease and within a short period of time if the service is done right. With the above expectations in mind, most of the clients are excited during the start of the project but eventually lose hope within a few months. Let’s learn why that happens.

What SEO clients think they need is correct - increased traffic, increased sales and higher serps. Out of these three, off-page SEO is mainly inclined to achieving higher SERPS for competitive keywords. It is the free-will of the searches whether to click and visit your website from the search results. And again, it is upto them to make a purchase from your website. Simply said, SEO would present your website to the right audience. The audience visiting your website and converting your clients is based on several other factors.

We used to explain these very clearly to our clients. We make them understand that off page SEO can get websites ranked high in the search engine results and getting XXXX number of visitors and sales depends on a lot of other factors including the freewill which cannot be controlled.

So we set realistic targets and guarantee search engine result positions instead of number of visitors and sales. With a clear understanding, our clients do their best in making their websites the best so that the search engine visibility that we crate is utilized to its full. In fact we have all “Happy Clients ”



source: designweek.co.uk

Why need of simpler version of website

Some people, who do not have technical knowledge, generally believe that it is difficult to start a website.  Technical details may be intimidating for novice. But it is not really very difficult like a rocket science. There are few simple steps that you require to follow to start a website for your business.

First step is to purchase a domain name that will be the address of your site. You may choose Domain name according to your business. To buy a domain you need to pay the annual fee for domain name registrar. Remember that it is just a name for the site. Your website will come into existence only when you purchase web space from hosting providers. A web host is a set of many computers, where websites reside and it is the virtual premises for your web content. For getting a web host, you have to register an account after finalizing on the web host and after that you need to point your domain name to the web host account.

After having the domain name and web host, finally you may start the designing work of your site. If you want to design yourself, there are many free web editors available that work just like word processors and some more advanced and expensive options like Dreamweaver are also available. If you want a best design, you should go to Web Design Company. You must focus on SEO Company which is the integral part of website design. Because it helps to get traffic on web sites and it will channelize your all efforts in right direction.

There are few most important questions that you should ask when reviewing a Website Design Melbourne. These are the most common questions, people generally ask and that may help you in taking the right decision. Website designers are forced for their creations undergo a review process because it is a very important part for you.

Is there anything memorable in the design of your website? (From the visitor point of view). The reason is that if a visitor does not recognize your company site easily, then you cannot expect the visitors to buy products from you.

You must ask this question to a web designer in beginning “Who needs to see or know that?” In other words, this question is related to the valuable content and design because a designer may have number of reasons to exclude or include certain elements. Ask him to explain the need of these contents and make sure that content is relevant.

 Need of simpler version of website – if a site looks complicated and overly busy this prompts people for asking is there any simpler version of the site or not. How can you make the site more obvious? If you find that information, buttons and other elements are not obvious to visitors, you need to think over it and find right solution without compromising the website design to make these elements more obvious. You may put your text in the colored box or change the font size and color.